The editor of the local paper was unable to secure advertising from one of the business men of the town, who asserted stoutly that he himself never read ads., and didn’t believe anyone else did.

“Will you advertise if I can convince you that folks read the ads.?” the editor asked.

“If you can show me!” was the sarcastic answer. “But you can’t.”

In the next issue of the paper, the editor ran a line of small type in an obscure corner. It read:

“What is Jenkins going to do about it?”

The business man, Jenkins, hastened to seek out the editor next day. He admitted that he was being pestered out of his wits by the curious. He agreed to stand by the editor’s explanation in the forthcoming issue, and this was:

“Jenkins is going to advertise, of course.”

Having once advertised, Jenkins advertises still.